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Can gamification engage pension plan members?

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Ian McCarthy:

The research reported in this article by Dr. Jan Kietzmann is: Is it all a game? Understanding the principles of gamification by K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt in Business Horizons 58, 411 – 420

It can be read here: https://drive.google.com/file/d/0B1LX7oXpVSzkNVB0MVBuNkVhbms/view?usp=sharing

Wednesday, March 22 at 3:20 am |

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